Applied Economics: Business, Personal and Complex Litigation: When Steven Sanchez was a senior at Stanford University he had two forward paths from... How to Protect Your Private Practice From a California Payroll Tax Audit: Did you know you can be held personally liable for payroll taxes if the California... Are You Suffering From Solo / Small Firm Imposter Syndrome?: Until recently, practicing law in the private realm pretty much came down to two... The Lateral Attorney Transition Two Tips To Make Your Next Hire a Good One: Anyone in the legal community knows that a popular method for growing business is to... 6 Reasons Why Content Is too Important for Lawyers to Write: Content is about the music, not the words. That’s why it is too important to be written... California Case Summaries ADR™ Organized Succinct Summaries of New California Civil Cases: CALIFORNIA COURTS OF APPEAL - Arbitration - Uber Technologies v. Google (2018) _... Amp up Your LinkedIn Profile With These 10 Tips for Lawyers: The new year is approaching fast and amidst the last-minute holiday shopping, you can be... Community News – December 2018: Vanst Law recently opened its virtual doors. At this modern law firm, all attorneys are... From Confusion to Clarity for Dentists and Physicians: San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge... 5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena: Young lawyers can face some uphill battles out of law school. The dream of defending the...
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The Surprising Sentence That Keeps Prospects Reading (and Buying)

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big clients. I did exhaustive research. Of course, every marketer knew that “getting business from existing clients is five times easier than getting a new […]

How and Why to Start and Market Your Own Non-Profit Organization

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

Altruism Drives Family Law Attorney’s Success

Altruism Drives Family Law Attorney’s Success

Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family Law and a DRIVE to Help Individual People and Families One-on-One How many students attend law school with becoming an attorney only one of many options? That’s precisely the situation Puja Sachdev found herself in. Today she is a successful family law attorney […]

NETWORKING Planning, Persistence, and Practice

NETWORKING Planning, Persistence, and Practice

Do not just attend an event—attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time, but you hope to have ROI too. Look ahead to see what you need to accomplish before, during, and after the event and determine if it is a worthwhile investment of your time, […]

Things Lawyers Do ...

Things Lawyers Do …

I just took my first long vacation in, well, pretty much ever. I’ve taken time off before of course, but this was my first two weeks out of the office in 25 years. And that includes two honeymoons, by the way. I spent those two weeks in Coeur d’Alene, Idaho, the perfect place for me. […]

Do Not Overspend On Law Firm Office Space

Do Not Overspend On Law Firm Office Space

When lawyers are selecting office space for their law office, the decision is often very difficult. For most lawyers, they want office space that sends a message. They want office space that is going to impress and attract clients. They want to feel great when they are sitting in their shiny office. At the same […]

How to Meet a New Prospect Without Cold-Calling

How to Meet a New Prospect Without Cold-Calling

I come from a skiing family—not a “luxury condo at Vail” kind of skiing family, but more of a “tromp through the parking lot in ski boots with your sack lunch because your mom won’t let you buy a $12 burger in the lodge” kind of skiing family. Recently I asked my mother why we became […]

Expectations for Persuasive Female Litigators

Expectations for Persuasive Female Litigators

One way to stir up a controversy is to talk about the social expectations that apply to female litigators. The ABA Journal recently played host to that discussion after an article by Debra Cassens Weiss on showing anger in the courtroom quoted an essay in The Atlantic by former public defender and current law professor […]

Why Your Law Firm’s Blog Probably Sucks

Why Your Law Firm’s Blog Probably Sucks

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote business and visibility” and improve their Google […]

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