Altruism Drives Family Law Attorney’s Success: Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off... Do Not Overspend On Law Firm Office Space: When lawyers are selecting office space for their law office, the decision is often very... How to Meet a New Prospect Without Cold-Calling: Icome from a skiing family—not a "luxury condo at Vail" kind of skiing family, but more... Expectations for Persuasive Female Litigators: One way to stir up a controversy is to talk about the social expectations that apply to... Why Your Law Firm’s Blog Probably Sucks: Can we get real here for a minute? Most law firm blogs suck. They really, really suck.... Community News – October 2018: Noonan Lance Boyer & Banach LLP (NoonanLance) has announced that David J. Noonan,... Speaking the Language of Real Estate, Business and the Law: The strength of the team is each member. The strength of each member is the team. –... 19 Secrets That Increase Response to Print Ads: Have you ever purchased a display ad in the newspaper and then not received a single...
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Why Your Law Firm’s Blog Probably Sucks

Why Your Law Firm’s Blog Probably Sucks

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote business and visibility” and improve their Google […]

19 Secrets That Increase Response to Print Ads

19 Secrets That Increase Response to Print Ads

Have you ever purchased a display ad in the newspaper and then not received a single call? Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]

Balancing Act—Lawyers, Time, and Life

Balancing Act—Lawyers, Time, and Life

Finally, it is all coming together. You’re licensed. You are ready to practice on your own, in a firm or in some other setting. You’ve networked; you have prospective clients; you are getting referrals. It’s all falling into place. But is it all too much? There are so many demands on your time—clients, the court, […]

Growing Your Practice: Small Law Firm Quick Guide

Growing Your Practice: Small Law Firm Quick Guide

Turning Business Development Ideas into Reality Growing your firm is essential for small law practices. It is something that needs to happen but to which most attorneys fail to dedicate an adequate amount of time. One takeaway that you need to have when strategizing business development ideas is that they need to be actionable. Big […]

Be the Missing Piece: Marketing Your Niche Law Practice

Be the Missing Piece: Marketing Your Niche Law Practice

Marketing a niche practice (especially in a small firm) has its challenges. Although a niche practice area often is surrounded by a big “moat” of needed expertise, the more specialized you are, the narrower your market focus should be. This article focuses on tips for marketing a small firm niche practice, but the concepts are […]

Duty of Care and Standard of Care Revisited

Duty of Care and Standard of Care Revisited

In my files of memorable products liability cases, there is one that, as an expert witness, I often cite anecdotally as the most profound example of inappropriate standard of care by a defendant company. The plaintiff had purchased an inexpensive residential box fan. The brand name may be a familiar one, although the manufacturing facility […]

Why Smart Law Firms Are Hiring Salespeople!

Why Smart Law Firms Are Hiring Salespeople!

Sales is not something that most lawyers think about, even though they are probably out there selling almost every single day. There just hasn’t ever been a role for sales in the traditional legal business model. But that may be starting to change. Legal services are becoming increasingly commoditized, and law firms are waking up […]

4 Client Intake Best Practices For Law Firms

4 Client Intake Best Practices For Law Firms

At many law firms, client intake is a disjointed process of back and forth calls and emails, and manual paperwork. The process can be arduous for both clients and staff. Worst of all, poor organization can expose law firms to liability when mistakes are made and result in lost business when things slip through the […]

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Why remain invisible to nearly 550+ million LinkedIn professionals? LinkedIn, recently acquired by Microsoft, has grown dramatically from its nascent beginnings to attract professionals from many business categories. It’s a virtual fast lane, outpacing Facebook in relative percentage growth in professional users. There are 5 million professionals in your California geography and one might be […]

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

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