DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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Sales and Marketing are Not the Same

Sales and Marketing are Not the Same

There is an understandable confusion among lawyers about the difference between Sales and Marketing. First, lawyers still struggle to understand marketing, as demonstrated by the fact that most lawyers’ marketing considerations are limited to one of marketing’s four P’s: marketing communication and other forms of Promotion. Law firm Marketing departments still have little or no […]

5 Tech Options to Make Your Law Firm Easier to Contact

5 Tech Options to Make Your Law Firm Easier to Contact

It’s no secret that if you make it easier for people to reach you using their preferred method, you’re going to get more contacts —ones that could convert to clients. Today, this is especially true of your website. While phone calls have always had the highest conversion rate, from the initial contact to case signups, […]

Chaos is King, Until it’s Not

Chaos is King, Until it’s Not. A Solo’s Guide to Order.

Chaos sounds the death knell for any solo attorney’s practice. It breeds confusion, distraction, and disorder. Unfortunately, for most solos, chaos is the natural state of affairs. The reason is simple: The practice of law consists of many moving parts at all times, each of which is dynamic and contingent. Take a simple example from […]

Interview with an Expert: What Should Your Law Firm be Doing with PPC and SEM?

Interview with an Expert: What Should Your Law Firm be Doing with PPC and SEM?

Consultwebs recently sat down with Paul Julius, our resident expert on digital advertising, PPC and all things SEM, to discuss some important topics for our law firms. We hope you find the information he shared helpful to your firm. CW: The terms SEM and PPC are used a lot in legal marketing circles, but there […]

Five Ways to Know What’s Up with Clients And Staff

Five Ways to Know What’s Up with Clients And Staff

The first Sunday New York Times Magazine after the 2017 presidential inauguration featured a cover story titled “To Obama With Love, and Hate, and Desperation” by Jeanne Marie Laskas. It is an excellent article and, regardless of your political leanings, I recommend it to you. It tells the story of the 50 staff members, interns […]

Shake Your Moneymaker: Get Paid in 2017

Shake Your Moneymaker: Get Paid in 2017

Lawyers and money do not go together like peas and carrots. Actually, let me rephrase that: Lawyers and talking about money do not go together like peas and carrots. Lawyers and managing money do not go together like peas and carrots. And lawyers and setting competitive market rates do not go together like peas and […]

5 Tips for Starting Your Own Law Firm

5 Tips for Starting Your Own Law Firm

When I graduated from law school in 2010, legal jobs were hard to find. After a brief stint as a staff attorney, I wasn’t optimistic about finding a job that would fulfill the dreams that led me to law school in the first place. So, I started my own law firm with a law school […]

5 Ways to Improve Your Law Firm’s Culture

5 Ways to Improve Your Law Firm’s Culture

Whether you practice solo with a small staff, at a midsize law firm or in BigLaw, you can always find ways to improve your firm’s culture. It’s true that law firms have a unique culture, regardless of size. One reason is that the billable hour limits and even stifles collaboration. (Collaboration? It’s not something lawyers […]

Death of the Billable Hour: A Eulogy

Death of the Billable Hour: A Eulogy

Last month, I participated on a panel at the 2016 Futures Conference. My assigned task was to discuss whether the billable hour would finally be dead by 2026. That got me thinking about the future event that would mark the passing of the billable hour as we know it. Would there be a final hourly […]

Avvo’s First Amendment Rights Trump Legal Challenges

Avvo’s First Amendment Rights Trump Legal Challenges

Two putative class-action lawsuits that took aim at the way Avvo uses sponsored listings to earn revenue have fizzled out, with one case ending in a settlement and the other in a dismissal. We first reported on the lawsuits in the June issue of Attorney Journal. We were interested in the cases—one being litigated in […]

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