Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
Executive Presentations-468x60-1

RSSAll Entries in the "Marketing" Category

Ethical Issues in Using Social Media

Ethical Issues in Using Social Media

Why should lawyers care about social media, and whether they are using it ethically? Obviously, lawyers should be concerned about compliance with ethical requirements in everything they do, but there may be some hidden ethical pitfalls in the use of social media about which they need to be aware, both on behalf of themselves and […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

What’s New in Structured Settlements? A Lot!

What’s New in Structured Settlements? A Lot!

Structured settlements became a popular alternative to lump sum settlements in the 1970s. In 1982, Congress adopted special tax rules that encouraged the use of structured settlements for personal injury victims and their families. Since then, little has changed in the industry—until recently. What used to be an industry with narrow parameters, now offers much […]

What Makes Your Firm Stand Out?

What Makes Your Firm Stand Out?

Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every personal injury lawyer you know? If you […]

Tips for the Well- Dressed (Male) Lawyer

Tips for the Well- Dressed (Male) Lawyer

Every new parent knows there are far more clothing options for baby girls than baby boys. While selections have improved in the past decade or so, it can still be a struggle to find outfits for the little gents that aren’t emblazoned with footballs or baseballs, or that aren’t blue, blue and blue. Fast-forward into […]

5 Things to Ask Before You Say Yes To a Speaking Gig

5 Things to Ask Before You Say Yes To a Speaking Gig

  Most professionals have a complicated relationship with public speaking—particularly if it is a good business development opportunity. On the one hand, you’re pretty sure you want this gig. It could be the start of something good for your practice. On the other, it can be darn intimidating to stand up in front of a […]

Sales and Marketing are Not the Same

Sales and Marketing are Not the Same

There is an understandable confusion among lawyers about the difference between Sales and Marketing. First, lawyers still struggle to understand marketing, as demonstrated by the fact that most lawyers’ marketing considerations are limited to one of marketing’s four P’s: marketing communication and other forms of Promotion. Law firm Marketing departments still have little or no […]

5 Tech Options to Make Your Law Firm Easier to Contact

5 Tech Options to Make Your Law Firm Easier to Contact

It’s no secret that if you make it easier for people to reach you using their preferred method, you’re going to get more contacts —ones that could convert to clients. Today, this is especially true of your website. While phone calls have always had the highest conversion rate, from the initial contact to case signups, […]

Chaos is King, Until it’s Not

Chaos is King, Until it’s Not. A Solo’s Guide to Order.

Chaos sounds the death knell for any solo attorney’s practice. It breeds confusion, distraction, and disorder. Unfortunately, for most solos, chaos is the natural state of affairs. The reason is simple: The practice of law consists of many moving parts at all times, each of which is dynamic and contingent. Take a simple example from […]

Interview with an Expert: What Should Your Law Firm be Doing with PPC and SEM?

Interview with an Expert: What Should Your Law Firm be Doing with PPC and SEM?

Consultwebs recently sat down with Paul Julius, our resident expert on digital advertising, PPC and all things SEM, to discuss some important topics for our law firms. We hope you find the information he shared helpful to your firm. CW: The terms SEM and PPC are used a lot in legal marketing circles, but there […]

  • Polls
    Sorry, there are no polls available at the moment.