Finding the Best Answer to “What’s Next” in Business Transition Planning: At some point in the natural life cycle of a closely held company, self-made... Balancing Act—Lawyers, Time, and Life: Finally, it is all coming together. You’re licensed. You are ready to practice on your... California Case Summaries Civil™. Organized Succinct Summaries of New Civil Cases.: CALIFORNIA SUPREME COURT - Civil Code - National Shooting Sports Foundation, Inc. v.... Growing Your Practice: Small Law Firm Quick Guide: Turning Business Development Ideas into Reality - Growing your firm is essential for... 13 “MORE” SEO SPECIALISTS Share Their Best Tips for Lawyers: "IF YOU WERE WORKING WITH AN ATTORNEY TO IMPROVE A LAW FIRM'S SEARCH ENGINE OPTIMIZATION,... Is There Gold in Your File Cabinet?: How to really help your clients and make money— where you're not trading your time for... Community News – August 2018: Johnson Fistel, LLP is proud to announce the addition of Tiffany R. Johnson to their... Vision for Change: Batta Fulkerson is Giving People a Reason to View Personal Injury Law Firms Under a New... Be the Missing Piece: Marketing Your Niche Law Practice: Marketing a niche practice (especially in a small firm) has its challenges. Although a... 20 Traits of the 100%- Capable Rainmaker: What does it take to be a great rainmaker, able to generate millions of dollars in...
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Balancing Act—Lawyers, Time, and Life

Balancing Act—Lawyers, Time, and Life

Finally, it is all coming together. You’re licensed. You are ready to practice on your own, in a firm or in some other setting. You’ve networked; you have prospective clients; you are getting referrals. It’s all falling into place. But is it all too much? There are so many demands on your time—clients, the court, […]

Growing Your Practice: Small Law Firm Quick Guide

Growing Your Practice: Small Law Firm Quick Guide

Turning Business Development Ideas into Reality Growing your firm is essential for small law practices. It is something that needs to happen but to which most attorneys fail to dedicate an adequate amount of time. One takeaway that you need to have when strategizing business development ideas is that they need to be actionable. Big […]

Be the Missing Piece: Marketing Your Niche Law Practice

Be the Missing Piece: Marketing Your Niche Law Practice

Marketing a niche practice (especially in a small firm) has its challenges. Although a niche practice area often is surrounded by a big “moat” of needed expertise, the more specialized you are, the narrower your market focus should be. This article focuses on tips for marketing a small firm niche practice, but the concepts are […]

Duty of Care and Standard of Care Revisited

Duty of Care and Standard of Care Revisited

In my files of memorable products liability cases, there is one that, as an expert witness, I often cite anecdotally as the most profound example of inappropriate standard of care by a defendant company. The plaintiff had purchased an inexpensive residential box fan. The brand name may be a familiar one, although the manufacturing facility […]

Why Smart Law Firms Are Hiring Salespeople!

Why Smart Law Firms Are Hiring Salespeople!

Sales is not something that most lawyers think about, even though they are probably out there selling almost every single day. There just hasn’t ever been a role for sales in the traditional legal business model. But that may be starting to change. Legal services are becoming increasingly commoditized, and law firms are waking up […]

4 Client Intake Best Practices For Law Firms

4 Client Intake Best Practices For Law Firms

At many law firms, client intake is a disjointed process of back and forth calls and emails, and manual paperwork. The process can be arduous for both clients and staff. Worst of all, poor organization can expose law firms to liability when mistakes are made and result in lost business when things slip through the […]

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Why remain invisible to nearly 550+ million LinkedIn professionals? LinkedIn, recently acquired by Microsoft, has grown dramatically from its nascent beginnings to attract professionals from many business categories. It’s a virtual fast lane, outpacing Facebook in relative percentage growth in professional users. There are 5 million professionals in your California geography and one might be […]

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

Ethical Issues in Using Social Media

Ethical Issues in Using Social Media

Why should lawyers care about social media, and whether they are using it ethically? Obviously, lawyers should be concerned about compliance with ethical requirements in everything they do, but there may be some hidden ethical pitfalls in the use of social media about which they need to be aware, both on behalf of themselves and […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

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