Passion and Small- Town Values Lead To Success: The path for most successful San Diego attorneys starts at an early age. For Patrick... Make This the Year You Take Control Of Your Time!: A lot of lawyers are extremely challenged about operating in crisis mode and ending many... Best Books for Solo Entrepreneurial Lawyers in 2018: Reading a great book is a real joy. Reading is also an effective way for solo lawyers to... 17 WAYS TO ADD VALUE TO YOUR CLIENT RELATIONSHIPS: Legal marketers talk a lot about value. We talk about providing value, being of value,... 4 Client Intake Best Practices For Law Firms: At many law firms, client intake is a disjointed process of back and forth calls and... A Strategic Approach To Legal Business Development: Many of us treat legal business development the same way we do bathing suit season—we... Community News – April 2018: CaseyGerry has added two new associate attorneys—Alyssa Williams and Jillian F.... Defending Clients Against the True Cost of Cannabis Prohibition: In the rapidly-changing, fast-paced area ofcannabis law, the Law Offices of Michael E.... How to Become a Motivational Leader at Your Firm: A leader should not only guide others to ensure great professional success, but also... Zero $ Investment: Fast Lane for Lawyers on LinkedIn: Why remain invisible to nearly 550+ million LinkedIn professionals? - LinkedIn, recently...
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4 Client Intake Best Practices For Law Firms

4 Client Intake Best Practices For Law Firms

At many law firms, client intake is a disjointed process of back and forth calls and emails, and manual paperwork. The process can be arduous for both clients and staff. Worst of all, poor organization can expose law firms to liability when mistakes are made and result in lost business when things slip through the […]

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Why remain invisible to nearly 550+ million LinkedIn professionals? LinkedIn, recently acquired by Microsoft, has grown dramatically from its nascent beginnings to attract professionals from many business categories. It’s a virtual fast lane, outpacing Facebook in relative percentage growth in professional users. There are 5 million professionals in your California geography and one might be […]

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

Ethical Issues in Using Social Media

Ethical Issues in Using Social Media

Why should lawyers care about social media, and whether they are using it ethically? Obviously, lawyers should be concerned about compliance with ethical requirements in everything they do, but there may be some hidden ethical pitfalls in the use of social media about which they need to be aware, both on behalf of themselves and […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

What’s New in Structured Settlements? A Lot!

What’s New in Structured Settlements? A Lot!

Structured settlements became a popular alternative to lump sum settlements in the 1970s. In 1982, Congress adopted special tax rules that encouraged the use of structured settlements for personal injury victims and their families. Since then, little has changed in the industry—until recently. What used to be an industry with narrow parameters, now offers much […]

What Makes Your Firm Stand Out?

What Makes Your Firm Stand Out?

Tell us if you’ve met this guy before: John Smith is a personal injury attorney who handles car accident cases, slip-and-fall claims, and wrongful death cases. He has years of experience and has been named a Super Lawyer. He also offers free initial consultations. Does this describe every personal injury lawyer you know? If you […]

Tips for the Well- Dressed (Male) Lawyer

Tips for the Well- Dressed (Male) Lawyer

Every new parent knows there are far more clothing options for baby girls than baby boys. While selections have improved in the past decade or so, it can still be a struggle to find outfits for the little gents that aren’t emblazoned with footballs or baseballs, or that aren’t blue, blue and blue. Fast-forward into […]

5 Things to Ask Before You Say Yes To a Speaking Gig

5 Things to Ask Before You Say Yes To a Speaking Gig

  Most professionals have a complicated relationship with public speaking—particularly if it is a good business development opportunity. On the one hand, you’re pretty sure you want this gig. It could be the start of something good for your practice. On the other, it can be darn intimidating to stand up in front of a […]

Sales and Marketing are Not the Same

Sales and Marketing are Not the Same

There is an understandable confusion among lawyers about the difference between Sales and Marketing. First, lawyers still struggle to understand marketing, as demonstrated by the fact that most lawyers’ marketing considerations are limited to one of marketing’s four P’s: marketing communication and other forms of Promotion. Law firm Marketing departments still have little or no […]

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