Getting Back to Their Roots: At Parks & Solar, LLP, plain, old-fashioned hard work plus resourceful thinking... Increasing Diversity in Law 3 Ways to Move Beyond Lip Service: Law firms and legal departments can be doing more to measurably increase diversity. - A... Structuring Attorney Fees: Your client just received a large jury award or settlement. Your client is satisfied with... Seller Myths vs. Market Truths: Many refer to the 2008 economic meltdown as the “Great Reset.” For law firm business... Check for Weak Links in Your Marketing Program: 9 Weak Links That Can Break Your Marketing Program - 1Delivering a sales message.... Lawyers, Can You Build Relationships with Data?: Over the last few years, data has become more and more popular a subject, as we try to... Leaders as Coaches: Coaching plays a crucial role in keeping people engaged and committed. It brings out the... Asking Leading Questions in Job Interviews: Hiring law firm employees is a vital task. The employees you hire (or candidates you pass... Community News – December 2019: Butterfield Schechter LLP is pleased to announce that partners Marc S. Schechter and Paul... THE FIRE LAWYERS. Singleton Law Firm Fights for Fire Victims.: “One of the things I love about my work is that we represent families in times of their...
Executive Presentations-468x60-1

RSSAll Entries in the "Marketing" Category

Check for Weak Links in Your Marketing Program

Check for Weak Links in Your Marketing Program

9 Weak Links That Can Break Your Marketing Program 1 Delivering a sales message. Overcome this weak link by delivering an educational message. Your message must educate your prospect about his problems and the solutions you can provide. If your message sounds like a sales pitch—or if you sound or act like a salesperson—your program is […]

THE FIRE LAWYERS. Singleton Law Firm Fights for Fire Victims.

THE FIRE LAWYERS. Singleton Law Firm Fights for Fire Victims.

“One of the things I love about my work is that we represent families in times of their greatest stress, particularly when we represent people with losses due to fires. When people come to us, they’re in a very difficult situation. By the time the case is over we have assisted them in rebuilding their […]

18 Marketing Myths Most Lawyers Believe

18 Marketing Myths Most Lawyers Believe

1. “My marketing’s most important purpose is to promote my services.” False! The most important purpose of your marketing is to establish that you can be trusted. Most of us don’t do business with people we don’t trust. While your prospect is considering whether to hire your services, he is also trying to determine whether […]

Content Marketing and Blog Trends for Lawyers in 2020

Content Marketing and Blog Trends for Lawyers in 2020

Like almost everything else in business, there are cycles of what clients want to read at blogs written by attorneys and law firms. In 2020, the most important development in content marketing trends for attorneys will be that the preferences of clients is changing—again. As a result, lawyers and law firms need to adjust their […]

It’s Not Stalking if You’re Offering Value to Your Clients

It’s Not Stalking if You’re Offering Value to Your Clients

We conducted a business development training workshop last week that included one-on-one coaching with each of the participants. The purpose of the coaching sessions is to take the training, advice and exercises from the sessions and make them personal and relevant to each participant’s practice, prospects and clients. As part of the pre-work, we ask […]

Presentations—A Way to Become a Magnet for New Business

Presentations—A Way to Become a Magnet for New Business

You are trying to build your book of business. With the competition getting nimbler and more aggressive, it hasn’t been easy. Clients are unfaithful yet they’re demanding more of your time. You have tried to be a consultative business developer, working on building relationships. You’ve been trying to do as much as you can with […]

Shrewd Marketing Moves Most Lawyers Miss

Shrewd Marketing Moves Most Lawyers Miss

Follow these proven marketing secrets to gain a competitive edge in your effort to attract new clients and increase referrals. 1 Define and dominate your niche early. The first lawyer in a category usually becomes known as the authority in his field. He has a much stronger marketing position than lawyers who follow. You get no […]

Connecting with Clients

Connecting with Clients

SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL CONNECTION “What may work for other firms is not necessarily what works for us. We do not follow trends but do our own thing and we take that philosophy to each case and in the operation of our own office,” says Andy Van […]

Is the Sky Falling Yet? 2019 Law Firms in Transition Survey

Is the Sky Falling Yet? 2019 Law Firms in Transition Survey

The results of the 2019 Altman Weil annual Law Firms in Transition survey are receiving well-deserved interest from law firm leadership. This year, 362 law firms participated in this annual bench-marking survey. The good news is that most law firms are experiencing improved financial performance. And the issues surrounding what clients are expecting is becoming […]

Why the Legal Industry Can Handle the Next Recession

Why the Legal Industry Can Handle the Next Recession

The last recession caught a robust and in-demand legal industry unprepared, and the consequences cut deep. Deal flow of all kinds dramatically slowed, with real estate hit first and hardest. Law firms were forced to lay off staff, defer acceptances for associates, and close entire offices. Contrary to traditional wisdom, the pace of litigation, including […]

  • Polls