Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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Shake Your Moneymaker: Get Paid in 2017

Shake Your Moneymaker: Get Paid in 2017

Lawyers and money do not go together like peas and carrots. Actually, let me rephrase that: Lawyers and talking about money do not go together like peas and carrots. Lawyers and managing money do not go together like peas and carrots. And lawyers and setting competitive market rates do not go together like peas and […]

5 Tips for Starting Your Own Law Firm

5 Tips for Starting Your Own Law Firm

When I graduated from law school in 2010, legal jobs were hard to find. After a brief stint as a staff attorney, I wasn’t optimistic about finding a job that would fulfill the dreams that led me to law school in the first place. So, I started my own law firm with a law school […]

5 Ways to Improve Your Law Firm’s Culture

5 Ways to Improve Your Law Firm’s Culture

Whether you practice solo with a small staff, at a midsize law firm or in BigLaw, you can always find ways to improve your firm’s culture. It’s true that law firms have a unique culture, regardless of size. One reason is that the billable hour limits and even stifles collaboration. (Collaboration? It’s not something lawyers […]

Death of the Billable Hour: A Eulogy

Death of the Billable Hour: A Eulogy

Last month, I participated on a panel at the 2016 Futures Conference. My assigned task was to discuss whether the billable hour would finally be dead by 2026. That got me thinking about the future event that would mark the passing of the billable hour as we know it. Would there be a final hourly […]

Avvo’s First Amendment Rights Trump Legal Challenges

Avvo’s First Amendment Rights Trump Legal Challenges

Two putative class-action lawsuits that took aim at the way Avvo uses sponsored listings to earn revenue have fizzled out, with one case ending in a settlement and the other in a dismissal. We first reported on the lawsuits in the June issue of Attorney Journal. We were interested in the cases—one being litigated in […]

Specific Facts Build Powerful Marketing Arguments

Specific Facts Build Powerful Marketing Arguments

Lawyers often carry out marketing programs under the misconception that if they offer general information about their practice, their prospects will figure out the rest. Wrong! If you assume your prospects will fill in the blanks, you’re asking too much. For example, if I said to my prospects, who are attorneys, “I’m a marketing consultant […]

How Self-Discipline Will Make You a Better Leader

How Self-Discipline Will Make You a Better Leader

Leadership styles are a learnable quality that anyone can attain through hard work and self-discipline. While the process of becoming a leader may be simple, it is not easy to do. Everyone can become a great leader, have better self-confidence and achieve success. Self-Discipline is a Learnable Quality Many people feel that they lack self-discipline […]

Are All of Your Law Firm Marketing Efforts Working Together?

Are All of Your Law Firm Marketing Efforts Working Together?

There is a misconception that online and offline marketing do not go hand-in-hand. The truth is the two work together and greatly affect each other. Offline Marketing – Utilizes media channels that are not associated with the Web to create brand awareness. Online Marketing – Includes strategies that utilize the Web to create brand awareness. […]

7 Great Habits of the Most Successful People

7 Great Habits of the Most Successful People

Many people wonder how they can become highly successful, not realizing that they hold within them everything they need to achieve all of the success they desire. Successful people are where they are today because of their habits. Habits determine 95% of a person’s behavior. Everything that you are today, and everything that you will ever accomplish, […]

Nonverbal Communication

Nonverbal Communication

Functions of Nonverbal Communication It’s vital to understand how we communicate, not just the meaning of the words we speak. As a leader or manager, you should explore how nonverbal communication serves many functions: Repetition. Gestures, such as nodding, serve to reinforce what’s being said. A nod of the head is, in fact, one of […]

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