Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Johnson Fistel is pleased to announce that Brett M. Middleton has joined the firm in its... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove

Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove

Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t Really Care What You Think The cliché that there is “no substitute for experience” certainly applies to the practice of law. If true, it follows that it would behoove attorneys to take as many cases as possible. After all, with each […]

The Principles of Good Cyber Risk Management

The Principles of Good Cyber Risk Management

In the world of cyber risk, we are dealing with unprecedented events. Apart from headline-grabbing attacks such as the global malware incident that impacted Mondelēz’s business and the Russian military-run global cyber-attack, NotPetya, we are now seeing an epidemic of cyber-attacks. Concern has shifted from dealing with data being stolen and sold on the dark […]

Can Your Marketing Pitch Pass This Challenge?

Can Your Marketing Pitch Pass This Challenge?

Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your services. Ready … go! Did you hear that little voice inside your head? I bet it questioned […]

Alignment, the Key to Higher Productivity

Alignment, the Key to Higher Productivity

For every firm wrestling with direction, under performance, growth, market position, diversity and inclusion, compensation systems, how to address succession planning … and the list goes on … there is good news. The shortest distance between today’s challenges and meaningful progress could be as close as organizational alignment. The downside is that institutional alignment is […]

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

When you’re a brand-new lawyer, it can feel like a display of vulnerability to ask for a mentor. Many firms place their associates into official mentoring programs, but the results are mixed. These mentoring programs are sometimes fruitful and helpful, and other times barely play a role in a young lawyer’s path. I was a […]

Going In-House: What Law Firm Partners Need to Understand

Going In-House: What Law Firm Partners Need to Understand

General counsel roles are often looked at as the “holy grail” in a lawyer’s career. These roles are finite—and tend to be highly desirable and extremely competitive. Organizations in need of a GC can often be picky, looking not only for previous in-house, industry and management experience but also the right cultural fit. When a […]

What Does It Mean to Develop Your Personal Brand?

What Does It Mean to Develop Your Personal Brand?

Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together women in the legal industry who are “breaking the mould and challenging the norm in the world of […]

5 Keys to an Effective Law Firm Divorce. Being Smart When the Thrill Is Gone

5 Keys to an Effective Law Firm Divorce. Being Smart When the Thrill Is Gone

“A discord of personalities” sometimes describes the genesis for marital divorce. It also can be an apt way to explain law firm break-ups when partners decide to go their separate ways. Although law firm break-ups happen regularly, the low level of publicity surrounding most can be due to partners acting rationally even though they can’t […]

Business Lawyers for Business People.

Business Lawyers for Business People.

Dunn DeSantis Walt & Kendrick Gather Momentum and Carve a Unique Path Forward. Assembling a Dream Team of Business Lawyers Nearly three years ago Dunn DeSantis Walt & Kendrick opened its doors, after integrating three longstanding Southern California practice groups into one firm, bringing together a talented group of experienced attorneys under one umbrella. But […]

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice—and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to respect […]

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