Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When listening to someone, the words we hear are rarely repeated—unless requested—and they don’t have the same “staying power” as a phrase permanently placed on a piece of paper. […]

5 Tips to Improve Back-Office Processes

5 Tips to Improve Back-Office Processes

Are you contemplating streamlining, centralizing or outsourcing some or all of your law firm’s back-office functions? It’s an idea worth exploring. Improving basic processes and using the right technology can help you and your staff minimize frustration and save time, which ultimately benefits your clients. If you’re wondering where to begin, here are five practical […]

WINNING COMBINATION

WINNING COMBINATION

Greg Ryan’s Perfect Blend of Experience and Expertise Makes Him a Powerful Ally for Policyholders in Complex Coverage Litigation “There is often a tendency to approach similarly situated clients and their matters in the same, template way. We recognize that each client’s needs are unique and we prioritize those individual needs to deliver tailored results,” says […]

Why Every Attorney Needs to Write a Book

Why Every Attorney Needs to Write a Book

If you are like most attorneys, you’ve thought about writing a book. You know intuitively that it will be valuable to your brand and your consulting career. Yet finding the time is difficult—if not impossible—in your busy consulting schedule. According to Elaine Biech, an established expert on both the profession of consulting and authoring books […]

A Time to ACT. New nonprofit fights back against the unethical practice of dual-agency brokerage.

A Time to ACT. New nonprofit fights back against the unethical practice of dual-agency brokerage.

A glaring and dubious conflict of interest has long been rampant in the world of commercial real estate. This practice known as “dual agency” describes a brokerage firm that represents both landlords and tenants in the same negotiation. It should be obvious to a first-year law student— or even someone with just a passing knowledge […]

True Tax Experts

True Tax Experts

Michael Dallo, a Tax Attorney, Certified Public Accountant, Master of Tax, Certified Tax Specialist, Tax Professor, and Founder of Dallo Law Group, Provides Unequalled Expertise to Individuals, Businesses, and Corporations Facing Tax Trouble “I’ve seen how powerful the IRS can be, especially against people that are unrepresented, and it’s important that someone like me level […]

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Publicity is the term I use to describe feature articles in newspapers and magazines—and interviews on radio and television. Publicity can be a powerful tool when you use it correctly. The idea of hiring someone to handle publicity goes back to Biblical times. In fact, the first press agent in recorded history was Samuel, who […]

Delegate, Don’t Abdicate, Client Trust Accounting

Delegate, Don’t Abdicate, Client Trust Accounting

Well-meaning lawyers who struggle to balance their personal checking account may think the safest way to protect their client trust account is to find a knowledgeable bookkeeper or CPA to take charge of it. In practice, though, this can add up to an ethics violation for shirking responsibility to properly manage the trust account. The […]

Seven Disciplines Of a Leader

Seven Disciplines Of a Leader

All the competitive advantages—strategy, technology, finance, marketing—that we’ve pursued in the past are gone. The disciplines haven’t disappeared, but they have lost their power as meaningful competitive advantages, as real differentiators that can set your company apart. Why? Virtually every organization has access to the best thinking and practices on those topics. As information has […]

Creativity in The Courtoom

Creativity in The Courtoom

Jeff Bennion Uses His Talents to Teach, Help Other Attorneys to Tell Compelling Stories, and to Win Trials “As the Education Chair of the State Bar of California’s Technology Section, I’m always on the forefront of neat things,” says Jeff Bennion, Founder of the Law Office of Jeff Bennion. However, Bennion’s interest in bringing creativity to […]

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