Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Johnson Fistel is pleased to announce that Brett M. Middleton has joined the firm in its... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire you the moment they discover you. Prospects may need time to get to know you. They may need time to evaluate whether they can trust you. They may need more facts to make their decision. Or they may not want […]

Law Firm Differentiation— 5 Essential Attributes

Law Firm Differentiation— 5 Essential Attributes

The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can be counted among the fortunate. As Mark A. Cohen argues in The AmLaw 200 Is Down to 50—Maybe 20. What does It Mean? a fiscal separation among bigger firms has occurred and continues. Cohen concludes that the separation presents challenges […]

5 Ways Law Firms Can Improve Their Job Interviews

5 Ways Law Firms Can Improve Their Job Interviews

In a recent article published in The New York Times, Jason Dana, a professor at the Yale School of Management, argued that job interviews are “utterly useless” in identifying the best candidates for a job. He had students interview other students and then predict their grade point averages for the following semester. The prediction was […]

The Relationship Between Lawyers and Marketers in Driving Business Development

The Relationship Between Lawyers and Marketers in Driving Business Development

I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving role of law firm marketers in the modern law firm. We cover a wide range of issues, from defining (or redefining) marketing and how it differs from business development; techniques to measure ROI; the role of executive committees and partners […]

California Case Summaries New California Civil Cases

California Case Summaries New California Civil Cases

CALIFORNIA SUPREME COURT Civil Procedure Black Sky Capital, LLC v. Cobb (2019) _ Cal.5th _ , 2019 WL 1984289: The California Supreme Court affirmed the decision of the Court of Appeal regarding the application of the anti-deficiency rule in Code of Civil Procedure section 580d. When a creditor holds two deeds of trust on the […]

HOW AND WHY Employers Use Recruiters

HOW AND WHY Employers Use Recruiters

When Companies Use Recruiters For in-house legal positions, companies use recruiters for a variety of reasons, explains Joanna. In-house searches can be quite difficult in terms of finding the right person for a specific role in a legal department. Since such hires may only happen rarely, a company may not have a talent acquisition group […]

23 Secrets THAT BUILD CLIENT LOYALTY

23 Secrets THAT BUILD CLIENT LOYALTY

Loyalty is built on the value/price equation, which says: A client will stay loyal to you as long as he perceives the value of the services he receives to be greater than the fee he pays. Other things are important, too, but if you don’t deliver value that is greater than your fee, you will […]

Adapting to Survive

Adapting to Survive

Charles Darwin said so profoundly, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Our practice is seeing an increasing number of firms tested by their ability to adapt. The news reflects a growing number of firms […]

How to Find and Keep Talent in a Highly Competitive Market

How to Find and Keep Talent in a Highly Competitive Market

One of the biggest problems companies face, in particular middle market companies, is a lack of available talent or a lack of the right talent to fill vacant roles. In fact, the National Center for the Middle Market has reported that 44% of middle market firms indicate that a top recruiting challenge is finding candidates […]

Lessons Learned from Navy SEALs

Lessons Learned from Navy SEALs

I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career Naval officer and, once upon a time, my sister ran the officer’s club at the Naval Amphibious Base in Coronado, CA, home of the SEAL Command. Through them, I have met a number of SEALs, each as impressive […]

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