Kelly Bagla, Bagla Law Firm, APC, San Diego. Grabbing Life by the Pearls: PearlsAs Bagla Law Firm, APC celebrates 10 years of success, Founder, Business Lawyer,... 4 Compelling Reasons Why Lawyers Should Consider Starting a Podcast: Lawyers are building new and innovative thoughtleadership platforms using video and... Consider this Version of the Reptile: It’s Not Fear, It’s Anger: Defendants in many areas of litigation are likely familiar at this point with the Reptile... Make Your Firm Family-Friendly … Don’t Just Say You Are: There’s been much discussion in the legal industry lately about female- and... Learning to Develop Business? Think Like a Stand-Up Comic: Risk intolerance can be bad news for the aspiring partner. After all, a risk adverse... Client Intimacy 22: The first commandment of marketing is Know thy client! Client research is the key to... Best Attorney Websites of 2019: More than just a fancy business card, legal website design can be a branding vehicle, an... It’s Not Stalking if You’re Offering Value to Your Clients: We conducted a business development training workshop last week that included one-on-one... Community News – October 2019: Butterfield Schechter LLP is pleased to announce that attorney Paul Woodard has been... FULL COURT PRESS: Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents...
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Make Your Firm Family-Friendly … Don’t Just Say You Are

Make Your Firm Family-Friendly … Don’t Just Say You Are

There’s been much discussion in the legal industry lately about female- and family-friendly workplaces. Working Mother came out with its 2019 ranking of U.S. law firms that “utilized best practices to recruit, retain, promote and develop women lawyers.” The magazine identified 60 law firms where women make up at least 37% of new equity partners. […]

Client Intimacy 22

Client Intimacy 22

The first commandment of marketing is Know thy client! Client research is the key to knowing your clients. And the better you know your clients, the more successful you are likely to be in meeting their needs along with your own. Four concepts capture what today’s clients want: faster, better, cheaper and their way. There […]

Electronic Signatures in the Courts

Electronic Signatures in the Courts

Because electronic signatures have become more common in the business community, now is a good time to review some of the legal issues that arise in the use of electronic signatures. There are several statutes that give legal effect to electronic signatures in many instances, and electronic signatures have been accepted as valid by the […]

Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire you the moment they discover you. Prospects may need time to get to know you. They may need time to evaluate whether they can trust you. They may need more facts to make their decision. Or they may not want […]

Law Firm Differentiation— 5 Essential Attributes

Law Firm Differentiation— 5 Essential Attributes

The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can be counted among the fortunate. As Mark A. Cohen argues in The AmLaw 200 Is Down to 50—Maybe 20. What does It Mean? a fiscal separation among bigger firms has occurred and continues. Cohen concludes that the separation presents challenges […]

5 Ways Law Firms Can Improve Their Job Interviews

5 Ways Law Firms Can Improve Their Job Interviews

In a recent article published in The New York Times, Jason Dana, a professor at the Yale School of Management, argued that job interviews are “utterly useless” in identifying the best candidates for a job. He had students interview other students and then predict their grade point averages for the following semester. The prediction was […]

The Relationship Between Lawyers and Marketers in Driving Business Development

The Relationship Between Lawyers and Marketers in Driving Business Development

I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving role of law firm marketers in the modern law firm. We cover a wide range of issues, from defining (or redefining) marketing and how it differs from business development; techniques to measure ROI; the role of executive committees and partners […]

California Case Summaries New California Civil Cases

California Case Summaries New California Civil Cases

CALIFORNIA SUPREME COURT Civil Procedure Black Sky Capital, LLC v. Cobb (2019) _ Cal.5th _ , 2019 WL 1984289: The California Supreme Court affirmed the decision of the Court of Appeal regarding the application of the anti-deficiency rule in Code of Civil Procedure section 580d. When a creditor holds two deeds of trust on the […]

HOW AND WHY Employers Use Recruiters

HOW AND WHY Employers Use Recruiters

When Companies Use Recruiters For in-house legal positions, companies use recruiters for a variety of reasons, explains Joanna. In-house searches can be quite difficult in terms of finding the right person for a specific role in a legal department. Since such hires may only happen rarely, a company may not have a talent acquisition group […]

23 Secrets THAT BUILD CLIENT LOYALTY

23 Secrets THAT BUILD CLIENT LOYALTY

Loyalty is built on the value/price equation, which says: A client will stay loyal to you as long as he perceives the value of the services he receives to be greater than the fee he pays. Other things are important, too, but if you don’t deliver value that is greater than your fee, you will […]

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