Community News – January 2020: CaseyGerry managing partner David S. Casey Jr. was awarded the 2019 Hughes McClenahan... Boutique Trial Firm With a National Powerhouse Punch: "I think it’s unusual to find lawyers with our background and qualifications at a small... Your Firm Was HACKED. Now What?: It looked like just another notice from your law firm’s IT guy— probably another... Create and Implement Videos into Your Marketing Strategy: The popularity of videos has increased significantly over the years with the desire of... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Elections - Patterson v. Padilla (2019) _ Cal.5th _ , 2019 WL... The 3 Main Reasons for Using LinkedIn: How many times have you gone to an event, maybe a conference or a business after hours,... 5 Reasons Why Hiring a Sales Professional Will Benefit Your Firm: The CFO called me and asked if we could schedule our initial meeting to discuss the... 20 Steps to Avoid Employment Lawsuits: I have been asked by more than one frustrated California employer how to avoid or reduce... Getting Back to Their Roots: At Parks & Solar, LLP, plain, old-fashioned hard work plus resourceful thinking... Increasing Diversity in Law 3 Ways to Move Beyond Lip Service: Law firms and legal departments can be doing more to measurably increase diversity. - A...
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20 Steps to Avoid Employment Lawsuits

20 Steps to Avoid Employment Lawsuits

I have been asked by more than one frustrated California employer how to avoid or reduce employment lawsuits. It is not an easy question to answer, as there are many variables that go into generating employment law claims. However, in no particular order, what follows is a list of strategies and steps to consider implementing […]

Structuring Attorney Fees

Structuring Attorney Fees

Your client just received a large jury award or settlement. Your client is satisfied with the outcome and you will be compensated for often years of hard work and out-of-pocket expenses. You can collect your fee as a lump sum, but there is another option: structuring the fee so payments are delayed or spread out […]

Lawyers, Does It Really Matter What Other Law Firms Do?

Lawyers, Does It Really Matter What Other Law Firms Do?

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every […]

5 Things You Can Do for Yourself and Your Career Ahead of the Coming Economic Tides

5 Things You Can Do for Yourself and Your Career Ahead of the Coming Economic Tides

We have enjoyed the benefits of the longest economic expansion in U.S. history—over 120 months of positive economic growth. Like all expansions, our current one will at some point slow and reverse, though, hopefully, not as precipitously as in 2007‒2008. As we see possible signs of an economic slowdown, what are some of the things […]

6 Interview Strategies for Solo and Small Law Firms

6 Interview Strategies for Solo and Small Law Firms

Hiring the right lawyers is a critical component of any law firm’s success. But developing an interview strategy to heighten the chances of successful hiring is even more important for solo and small practices because they have little room for error. Below are six strategies to help solo and small practitioners identify top performers. Define […]

Make Your Firm Family-Friendly … Don’t Just Say You Are

Make Your Firm Family-Friendly … Don’t Just Say You Are

There’s been much discussion in the legal industry lately about female- and family-friendly workplaces. Working Mother came out with its 2019 ranking of U.S. law firms that “utilized best practices to recruit, retain, promote and develop women lawyers.” The magazine identified 60 law firms where women make up at least 37% of new equity partners. […]

Client Intimacy 22

Client Intimacy 22

The first commandment of marketing is Know thy client! Client research is the key to knowing your clients. And the better you know your clients, the more successful you are likely to be in meeting their needs along with your own. Four concepts capture what today’s clients want: faster, better, cheaper and their way. There […]

Electronic Signatures in the Courts

Electronic Signatures in the Courts

Because electronic signatures have become more common in the business community, now is a good time to review some of the legal issues that arise in the use of electronic signatures. There are several statutes that give legal effect to electronic signatures in many instances, and electronic signatures have been accepted as valid by the […]

Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire you the moment they discover you. Prospects may need time to get to know you. They may need time to evaluate whether they can trust you. They may need more facts to make their decision. Or they may not want […]

Law Firm Differentiation— 5 Essential Attributes

Law Firm Differentiation— 5 Essential Attributes

The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can be counted among the fortunate. As Mark A. Cohen argues in The AmLaw 200 Is Down to 50—Maybe 20. What does It Mean? a fiscal separation among bigger firms has occurred and continues. Cohen concludes that the separation presents challenges […]

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