Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Johnson Fistel is pleased to announce that Brett M. Middleton has joined the firm in its... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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Protecting Your Firm from Ransomware

Protecting Your Firm from Ransomware

Ransomware attacks are affecting every type of business in America, and law firms are no exception. For those new to the term, ransomware is a type of malware that operates by encrypting files on a system and demanding that a ransom be paid to have them decrypted. While encrypted, these files are unable to be […]

How Often Does Google Want Your Firm to Blog?

How Often Does Google Want Your Firm to Blog?

It’s a common question. How often should your firm be blogging to get value for search visibility? There are differing opinions. Some may tell you that the more you blog, the better. Others may have a number of posts per week or month that they say is a minimum, or ideal quantity. In the recent […]

How to Create a Great Landing Page for a Law Firm Website

How to Create a Great Landing Page for a Law Firm Website

IN THIS DAY AND AGE, businesses must treat their websites with the same care and attention as their storefront. For a law firm, a visit to your website is much like a visit to your lobby. After a potential client does a little bit of research through online reviews, your website is often their first […]

Where Do Attorneys Waste the Most Money in Their Marketing Efforts?

Where Do Attorneys Waste the Most Money in Their Marketing Efforts?

AS WE SETTLE INTO 2016, we wanted to ask a few legal marketing experts where they saw attorneys wasting the most money in their marketing efforts. All of the experts have direct—and deep—experience with legal marketing, so this should help to refine your efforts for 2016. We asked each of the experts below, “Where do […]

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

The blog on your law firm’s website can serve many purposes. It can be used to educate potential clients who visit your site about their legal rights and options. It can showcase your legal knowledge and establish you as an authority on topics related to your practice areas. It can also highlight your unique personality. […]

Stop Treating Your Website Leads Like They’re Referrals

Stop Treating Your Website Leads Like They’re Referrals

Ring … ring … ring … ring … ring …Goodbye. Chalk up another lost client to your front desk. How seriously have you invested time and money into your intake department? Before you answer that, let’s step back a minute and consider the story of the young fisherboy. This angler grew up on the river […]

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

The way consumers seek information passed a noteworthy milestone a couple months ago. You might know the answer already if you have noticed how many people are focused on their phones in restaurants, airports and other public places. Google announced on May 5 that for the first time, the volume of Google search queries on […]

Five Guaranteed Ways to Lose Potential Clients on the Web in 2015

Five Guaranteed Ways to Lose Potential Clients on the Web in 2015

Nobody likes to know they are losing new business to competitors. The fact is, we all do at times. When client-loss occurs, it is critical to the well-being and growth of our businesses to learn why—and implement steps to win over prospective clients the next time around. It is impossible to know how much actual […]

10 Ways to Get More Readers and Subscribers for Your Blog

10 Ways to Get More Readers and Subscribers for Your Blog

Getting a sustainable source of traffic for your blog is a challenge for every content marketer, and it takes a concerted effort over time to build an audience. Market research tells us that there are some very effective tactics you can use on your website and blog—as well as in your e-newsletter—to get more subscribers […]

10 TIPS TO MAKE YOUR LAW FIRM’S WEBSITE BETTER

10 TIPS TO MAKE YOUR LAW FIRM’S WEBSITE BETTER

From an Expert in Law Firm Website Development PRESENT THE IMPRESSION THAT YOU WANT TO HEAR FROM YOUR VISITORS. Most websites do a decent job of expressing who they are and what they do, but the most important aspect of business is to get the lead. Providing an easy way to contact you on every single page of your website should […]

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