DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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How Often Does Google Want Your Firm to Blog?

How Often Does Google Want Your Firm to Blog?

It’s a common question. How often should your firm be blogging to get value for search visibility? There are differing opinions. Some may tell you that the more you blog, the better. Others may have a number of posts per week or month that they say is a minimum, or ideal quantity. In the recent […]

How to Create a Great Landing Page for a Law Firm Website

How to Create a Great Landing Page for a Law Firm Website

IN THIS DAY AND AGE, businesses must treat their websites with the same care and attention as their storefront. For a law firm, a visit to your website is much like a visit to your lobby. After a potential client does a little bit of research through online reviews, your website is often their first […]

Where Do Attorneys Waste the Most Money in Their Marketing Efforts?

Where Do Attorneys Waste the Most Money in Their Marketing Efforts?

AS WE SETTLE INTO 2016, we wanted to ask a few legal marketing experts where they saw attorneys wasting the most money in their marketing efforts. All of the experts have direct—and deep—experience with legal marketing, so this should help to refine your efforts for 2016. We asked each of the experts below, “Where do […]

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

The blog on your law firm’s website can serve many purposes. It can be used to educate potential clients who visit your site about their legal rights and options. It can showcase your legal knowledge and establish you as an authority on topics related to your practice areas. It can also highlight your unique personality. […]

Stop Treating Your Website Leads Like They’re Referrals

Stop Treating Your Website Leads Like They’re Referrals

Ring … ring … ring … ring … ring …Goodbye. Chalk up another lost client to your front desk. How seriously have you invested time and money into your intake department? Before you answer that, let’s step back a minute and consider the story of the young fisherboy. This angler grew up on the river […]

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

The way consumers seek information passed a noteworthy milestone a couple months ago. You might know the answer already if you have noticed how many people are focused on their phones in restaurants, airports and other public places. Google announced on May 5 that for the first time, the volume of Google search queries on […]

Five Guaranteed Ways to Lose Potential Clients on the Web in 2015

Five Guaranteed Ways to Lose Potential Clients on the Web in 2015

Nobody likes to know they are losing new business to competitors. The fact is, we all do at times. When client-loss occurs, it is critical to the well-being and growth of our businesses to learn why—and implement steps to win over prospective clients the next time around. It is impossible to know how much actual […]

10 Ways to Get More Readers and Subscribers for Your Blog

10 Ways to Get More Readers and Subscribers for Your Blog

Getting a sustainable source of traffic for your blog is a challenge for every content marketer, and it takes a concerted effort over time to build an audience. Market research tells us that there are some very effective tactics you can use on your website and blog—as well as in your e-newsletter—to get more subscribers […]

10 TIPS TO MAKE YOUR LAW FIRM’S WEBSITE BETTER

10 TIPS TO MAKE YOUR LAW FIRM’S WEBSITE BETTER

From an Expert in Law Firm Website Development PRESENT THE IMPRESSION THAT YOU WANT TO HEAR FROM YOUR VISITORS. Most websites do a decent job of expressing who they are and what they do, but the most important aspect of business is to get the lead. Providing an easy way to contact you on every single page of your website should […]

Law Firms: Soft Underbelly for Hackers?

Law Firms: Soft Underbelly for Hackers?

Are law firms really a “soft underbelly” for hackers? Yes, according to numerous legal security experts and recent news reports. Understandably, more corporate clients are demanding their law firms take increased security measures. So why are law firms on the hacker radar? Quite simply, because law firms—especially smaller and midsize firms—tend to lack the level […]

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