Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... San Diego Personal Injury Attorneys Motivated to Care: “The most important thing is that you care about what you do. As an attorney I care... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event.... What’s New in Structured Settlements? A Lot!: Structured settlements became a popular alternative to lump sum settlements in the 1970s.... Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort: How do you present fees in a way that emphasizes the value of your services and takes the...
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Protecting Your Firm from Ransomware

Protecting Your Firm from Ransomware

Ransomware attacks are affecting every type of business in America, and law firms are no exception. For those new to the term, ransomware is a type of malware that operates by encrypting files on a system and demanding that a ransom be paid to have them decrypted. While encrypted, these files are unable to be […]

How Often Does Google Want Your Firm to Blog?

How Often Does Google Want Your Firm to Blog?

It’s a common question. How often should your firm be blogging to get value for search visibility? There are differing opinions. Some may tell you that the more you blog, the better. Others may have a number of posts per week or month that they say is a minimum, or ideal quantity. In the recent […]

How to Create a Great Landing Page for a Law Firm Website

How to Create a Great Landing Page for a Law Firm Website

IN THIS DAY AND AGE, businesses must treat their websites with the same care and attention as their storefront. For a law firm, a visit to your website is much like a visit to your lobby. After a potential client does a little bit of research through online reviews, your website is often their first […]

Where Do Attorneys Waste the Most Money in Their Marketing Efforts?

Where Do Attorneys Waste the Most Money in Their Marketing Efforts?

AS WE SETTLE INTO 2016, we wanted to ask a few legal marketing experts where they saw attorneys wasting the most money in their marketing efforts. All of the experts have direct—and deep—experience with legal marketing, so this should help to refine your efforts for 2016. We asked each of the experts below, “Where do […]

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

The blog on your law firm’s website can serve many purposes. It can be used to educate potential clients who visit your site about their legal rights and options. It can showcase your legal knowledge and establish you as an authority on topics related to your practice areas. It can also highlight your unique personality. […]

Stop Treating Your Website Leads Like They’re Referrals

Stop Treating Your Website Leads Like They’re Referrals

Ring … ring … ring … ring … ring …Goodbye. Chalk up another lost client to your front desk. How seriously have you invested time and money into your intake department? Before you answer that, let’s step back a minute and consider the story of the young fisherboy. This angler grew up on the river […]

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

The way consumers seek information passed a noteworthy milestone a couple months ago. You might know the answer already if you have noticed how many people are focused on their phones in restaurants, airports and other public places. Google announced on May 5 that for the first time, the volume of Google search queries on […]

Five Guaranteed Ways to Lose Potential Clients on the Web in 2015

Five Guaranteed Ways to Lose Potential Clients on the Web in 2015

Nobody likes to know they are losing new business to competitors. The fact is, we all do at times. When client-loss occurs, it is critical to the well-being and growth of our businesses to learn why—and implement steps to win over prospective clients the next time around. It is impossible to know how much actual […]

10 Ways to Get More Readers and Subscribers for Your Blog

10 Ways to Get More Readers and Subscribers for Your Blog

Getting a sustainable source of traffic for your blog is a challenge for every content marketer, and it takes a concerted effort over time to build an audience. Market research tells us that there are some very effective tactics you can use on your website and blog—as well as in your e-newsletter—to get more subscribers […]

10 TIPS TO MAKE YOUR LAW FIRM’S WEBSITE BETTER

10 TIPS TO MAKE YOUR LAW FIRM’S WEBSITE BETTER

From an Expert in Law Firm Website Development PRESENT THE IMPRESSION THAT YOU WANT TO HEAR FROM YOUR VISITORS. Most websites do a decent job of expressing who they are and what they do, but the most important aspect of business is to get the lead. Providing an easy way to contact you on every single page of your website should […]

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