Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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Law Firms: Soft Underbelly for Hackers?

Law Firms: Soft Underbelly for Hackers?

Are law firms really a “soft underbelly” for hackers? Yes, according to numerous legal security experts and recent news reports. Understandably, more corporate clients are demanding their law firms take increased security measures. So why are law firms on the hacker radar? Quite simply, because law firms—especially smaller and midsize firms—tend to lack the level […]

Computer Forensics Expert Witness Testimony

Computer Forensics Expert Witness Testimony

Computer forensics experts and other technical witnesses will likely focus on the technology first and other facts in questions posed while providing testimony. I have often experienced firsthand attorneys’ struggles with a witness in the interpretation of technical details. What may seem like minor details to a nontechnical person will often change the answer a technical witness will give. Asking […]

Creating an Effective and Powerful USP for Your Law Firm

Creating an Effective and Powerful USP for Your Law Firm

The biggest asset to any client is your unique selling point (USP). Your USP solves the client’s problem and creates a differentiation amongst all of your rivals. For your business to thrive and attract long-term clients, you need to find and improve your unique selling point through law firm marketing. In order to have a successful business, discover and constantly build […]

Why the Right Billing Software Matters to Law Practices

Why the Right Billing Software Matters to Law Practices

Your firm can choose from an array of commercial billing software packages but it’s important that you choose a product that provides features needed by the legal industry. Generic business software works great for a generic business. However law firms have specific billing conditions that only dedicated attorney time and billing software can satisfy. One such requirement […]

Searching for LAW FIRM WEBSITE SEARCH TRAFFIC

Searching for LAW FIRM WEBSITE SEARCH TRAFFIC

In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in terms of volume, search traffic reigns supreme. But not all search traffic will have […]

What's the Best Website Design for Laywers?

What’s the Best Website Design for Laywers?

I’m so fed up with lawyers investing thousands and thousands of dollars in websites that simply suck. So I decided to work with one of our Family Business Lawyers directly on the re-design and launch of his website (I will call him Michael for the sake of this article). The first step was to create […]

7 Practical Suggestions to Get the Most out of Technology-Assisted Review

7 Practical Suggestions to Get the Most out of Technology-Assisted Review

With the recent high profile use of technology-assisted review in the Da

10 LinkedIn Techniques To Increase Visibility and Add New Clients

10 LinkedIn Techniques To Increase Visibility and Add New Clients

1. Look for the 2nd Generation Connection. Example: Let’s say you want to reach Raymond Ramsey, Counsel, Bechtel Corp. – Enter Raymond Ramsey Bechtel in the LinkedIn people search box. – Notice if a “generation” number is placed next to his name. – If it’s “2nd” then that means you have a common “connection.” – […]

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

Corporate legal departments and law firms that host and review data

Reducing Electronic Discovery Costs and Risks Through Litigation Readiness

Reducing Electronic Discovery Costs and Risks Through Litigation Readiness

Recent court decisions imposing sanctions and holding both in-house

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