Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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Social Network Addiction and Your Next Case

Social Network Addiction and Your Next Case

Everyone is familiar with the widespread use of social networking and the electronics needed to access them. Every day we see people with their heads down walking busy streets, or worse, driving, while texting on their iPhones or Droids, checking email, or posting the latest news about their busy day. This phenomenon is a major […]

Does Your Employee Evaluation System Need a Boost?

Does Your Employee Evaluation System Need a Boost?

Too many law offices have sloppily put together employee evaluation systems. These mostly ineffective systems are typically used haphazardly, inconsistently and hurriedly. This means that they result in unfair and inaccurate results. Does it really matter in the big scheme of things? The answer is a resounding “Yes” if you want a steadily productive, loyal, […]

Development in Forensic Audio Enhancements

Development in Forensic Audio Enhancements

We may still be far from what we see on television in shows such as CSI as the enhancement of audio recordings can still require hours of intense analysis, but with a combination of cutting edge audio enhancement technology and an examiner with extensive training and experience within the field of forensic audio enhancement, we […]

Health Savings Accounts: The Future of Health Care for Law Firms Is Amended; Becomes Stronger, Smarter, and Broader Reaching

Health Savings Accounts: The Future of Health Care for Law Firms Is Amended; Becomes Stronger, Smarter, and Broader Reaching

Consider this concept: we’ve always done things one way.  Is there any reason that we should believe there isn’t a better way?  Of course not.  The U.S. constitution has even had to be amended, when it was discovered that positive changes needed to be made.  As a country, we not only adapted the amendments, but […]

The Next BIG THING In Attorney Marketing

The Next BIG THING In Attorney Marketing

My philosophy on attorney marketing is simple. Marketing is communication that educates

Hot Weather Means Dress Codes Are a Hot Topic for Employers

Hot Weather Means Dress Codes Are a Hot Topic for Employers

Summer brings to all of us a spirit of relaxation, of freedom, and of fun. While work ethics remain strong (hopefully), attitudes may change regarding issues such as dress codes. The already wide latitude available under many “casual attire” policies can be stretched further by employees wearing dresses with shorter hemlines, jeans with “fashionable” holes, […]

Presentation: A way to become a magnet for NEW BUSINESS

Presentation: A way to become a magnet for NEW BUSINESS

You are trying to build your book of business. With the competition getting nimbler and more aggressive, it hasn’t been easy. Clients are unfaithful yet they’re demanding more of your time. You have tried to be a consultative business developer, working on building relationships. You’ve been trying to do as much as you can with […]

Learning CURVE

Learning CURVE

From Student  To Teacher To Advocate, Daral Mazzarella’s Everyman Education Has Taught Him How To Win Big For Clients. If there’s one thing that Daral Mazzarella wants his clients to know it’s that “I wasn’t always a lawyer.”  No, the Martindale-Hubbell AV-rated attorney never had childhood dreams of trying groundbreaking cases before a jury, wherein […]

An Attorney by Any Other Name

An Attorney by Any Other Name

Bay Mitchell, Esq. Uses Her Tenure As An Attorney To Deliver Huge Victories For Law Firm Clients Through Esquire Deposition Solutions. Bay Mitchell (nee Bay Baniadam) is no stranger to the legal community of San Diego.  A graduate of Thomas Jefferson School of Law, Mitchell spent ten years practicing civil litigation at Neil, Dymott, Frank, […]

Hometown Heroes

Hometown Heroes

San Diego’s Own Legal Reprographics Grows up To Become Part of DTI, The Nation’s Largest, Privately Held Independent Providers of Discovery Solutions, Facilities Management, And Knowledge Process Services Since 1991, Legal Reprographics has served as San Diego attorneys’ right hand man when it comes to copying, scanning, hosting and electronic discovery. Widely considered the premiere […]

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