New Approaches To Old Challenges IN ELDER LAW: “For me, elder law is estate planning. However, unlike traditional estate planning,... CONNECTING People: “A career change, whether lateral or vertical, is a significant moment in someone’s... California Case Summaries Civil™ Organized Succinct Summaries of New Civil Cases: CALIFORNIA SUPREME COURT - Torts - T.H. v. Novartis Pharmaceuticals Corporation (2017) _... Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.: Ever notice how many people want to steal your scarcest resource? They crave a piece of... Critical Success Factors. The Key to Exposing Demand.: Let’s get the new year started off on the right foot by simplifying what many lawyers... Enhance Your Image And Nurture Relationships. How To Overcome Two Costly Excuses Prospects Make.: Why do clients and prospects make excuses? And what do those excuses mean? The excuses... Community News – February 2018: A federal judge has appointed CaseyGerry’s managing partner David S. Casey, Jr. as... Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?...
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Marketing With Law Firm Videos

Marketing With Law Firm Videos

Using lawyer videos on a lawyer’s website is an excellent way of bringing traffic and promoting a website. For an efficient online marketing strategy, a good search engine optimization (SEO) plan is important, especially when it comes to building back links and traffic. The benefit of using lawyer videos for SEO and link building is […]

Attorney Marketing - Link Building Tips For Law Firm Marketers

Attorney Marketing – Link Building Tips For Law Firm Marketers

Most legal marketers know that Google and other search engines place value on the quality and quantity of inbound links that point to a law firm website. Although some will disagree and argue over the level of importance of some search ranking factors, they will all tend to agree that inbound links are essential. However, […]

Law Firm Marketing Budgets for Solicitors - Not Such a Black Art

Law Firm Marketing Budgets for Solicitors – Not Such a Black Art

Are you in marketing budget limbo-land? Perhaps, you submitted your 2011/12 marketing plan and budget for approval last year, but do not expect to hear what and how much has been approved for at least a month, maybe longer? Or maybe you are just starting the planning process for the next financial year? With all […]

It is Time For Law Firm Marketing and Branding to Evolve

It is Time For Law Firm Marketing and Branding to Evolve

Whether the last straw was dropped in a marriage, a DUI received on a Friday night, or a company board meeting ending with a vote to restructure in bankruptcy, people are turning to Google before turning through Yellow Pages. A handful of companies exist that claim to have lawyer’s best interests in mind. They offer […]

Law Firm Marketing - How to Radiate Value - Professional Service Marketing

Law Firm Marketing – How to Radiate Value – Professional Service Marketing

Any time you have a chance to determine what your clients need and want from you, consider it a priceless opportunity to learn. Their needs and wants–and their experience with your firm–are the key to identifying the focus of your marketing efforts. Finding and delivering what your clients need and want will not only result […]

How to Turn Attorney Biographies Into Law Firm Marketing Tools

How to Turn Attorney Biographies Into Law Firm Marketing Tools

An attorney’s bio, especially an online version, is one of their first methods of contact with potential clients. Whether people are shopping for representation or simply doing research on the firm, what’s put out into the world should speak for you, not about you. By following a few simple guidelines and thinking of your bio […]

Get More Publicity - Use the Three Pin Approach to Law Firm Marketing

Get More Publicity – Use the Three Pin Approach to Law Firm Marketing

Law firm marketing using legal news articles is easy enough when you start and have lots of material to work on but it can very difficult after a few months once you feel you’ve explored all the topical issues available. If this is a problem for you then consider how journalists fill their newspapers and […]

7 Law Firm Marketing Mistakes Attorneys Make

7 Law Firm Marketing Mistakes Attorneys Make

Lawyers have often relied primarily on referral marketing and Yellow Page advertising to get clients. While these methods can still be effective, it’s become more difficult to create a consistent flow of leads. If you aren’t happy with your current legal marketing campaign, it may be time to revise your marketing program. Here are 7 […]

5 Law Firm Marketing Must-Do's (Only 3 Hours Per Week)

5 Law Firm Marketing Must-Do’s (Only 3 Hours Per Week)

So you want to get started with some internet law firm marketing strategies, but you don’t know where to start and you don’t have a lot of time to spend. Here are 5 must-dos to get started and they will only take about three hours per week to prove themselves valuable. And the best part […]

5 Easy Ways to Market Client Reviews

5 Easy Ways to Market Client Reviews

Your law firm’s best marketing tool is your client base. “Reality-based” marketing is taking the lead over campaigns that once dedicated millions to hiring paid celebrities to promote your services. Why? Clients are “real” people who can tell “real” stories about how your business helped them, inspired them or offers the most desirable services. Adopt […]

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